Facebook Ads Audit

Why Facebook Ads?

Social media plays a significant role in our day to day lives. People use different social media platforms to interact with friends, their community, as well as different companies and brands.

Facebook and Instagram are two of the busiest platforms. Statistics show that 39% of Canadians use Facebook to check the news, and you can expect more than 24 million Canadians will use Facebook by 2021. These numbers show the opportunity of advertising on Facebook.

First Steps in Auditing a Facebook Ad Manager

Business Goals

People use Facebook to have fun, connect with family and friends, and enjoy the moment. Knowing this will help to adjust the business goals when we are approaching Facebook and Instagram as our advertising platforms. Knowing the business objectives and aligning them with specific target audiences is essential.

Review Settings

The first step of auditing a Facebook Business Account will start with checking its pixel and its setups. 

It is crucial to make sure that we have related pixel and its event tracking on each page of the website. Find and resolve issues keeping your pixel from firing correctly. 

Review Audience

Facebook’s targeting works based on behaviour, and this is the big difference between Search Engine Marketing and Social Media Marketing. We need to know our potential clients and then design the best audience lists that we can. Reviewing Audience lists and their performance can help us achieve better results.

Review Campaigns and Funnel

The excellent point about Facebook and Instagram ads is that you can make your decision very fast. In five to seven days, you tell whether the campaign is working or not. Reviewing the history of campaigns will define which kind of campaigns are delivering the best results and if we have the right funnel in place.

Designing the right funnel can save you time and money and will deliver the best results.  The main goal of reviewing campaigns and whatever you’ve done in the past on your Facebook ad account is understanding of your potential clients’ behaviour, making the right model of a funnel, and finally designing the appropriate customers’ journey.